Because lead generation Australia is mostly associated with attracting new customers, marketers, especially small business owners, neglect the importance of the lead nurturing process. Yet the truth is this: just because you get a lead from an ad doesn’t mean that you have to act right away. Marketers start concentrating their efforts on composing the perfect call to action and enticing prospects to carry out actions.
You can’t hope to manage a successful lead conversion strategy without managing a winning lead generation marketing strategy, or a proper lead nurturing process. Lead generation is an ongoing practice that must be executed from the very first time that your audience hears about your brand or company if you wish to enjoy longevity in the business.
Lead generation is a core component of business growth and expansion. It is the process of converting potential clients into paying customers. More generally, lead generation is also referred to as the act of getting potential customers to pay attention to your company and to the products or services you offer. Sales teams need to use a series of lead generation tactics to create lasting relationships with their prospects.
4 Types Of Lead Generation Marketing Tactics
1. Behavioural Email Marketing:
Behavioral email marketing is one of the newest techniques in lead generation and marketing. It focuses on sending messages to prospective customers based on their activities on your website and spending patterns. Once the system has established that they fit your customer profile, you can offer them customized offers. It’s a great way to increase sales by targeting only the right people.
A solid email strategy should pay attention to nurturing the sales cycle by tracking buyer behavior and monitoring individual consumer activity in the marketing database to convert prospects into paying customers.
2. Based on Audience Intent:
This is another great lead generation strategy. It focuses on matching businesses with audiences based on specific intent, behavior, or demographics. For instance, your email strategy could focus on a specific demographic (by age or income), or even on a specific interest (i.e., organic food).
3. Based on Purchase Funnels:
A purchase funnel is a process a customer follows from discovering your brand to showing interest, to purchasing a product or service, and becoming a repeat customer. If you can figure out which part of the funnel a specific customer is stuck in, you can create offers specifically designed to appeal to him or her. This is an effective method because it focuses on a specific action, rather than on a specific demographic.
4. Driving Traffic to Targeted Landing Pages:
This is a highly targeted method that combines most of the other methods. It involves using traffic sources such as social media and search engine optimization (SEO) to drive prospects to landing pages specifically designed to address their needs. Each landing page should include a compelling offer that will persuade your prospect to take action. You can also employ paid advertising campaigns to drive leads to your landing pages, such as banner ads on social media, PPC ads, or your own paid content.